With almost two decades of experience building and scaling consumer brands, I have dedicated my career to partnering with visionary founders to unlock exponential growth in premium lifestyle brands. I have operated as an embedded partner rather than an external vendor.
My background offers a rare combination: the strategic perspective of someone who has guided brands through multiple liquidity events and ownership transitions, paired with the hands-on execution capability to embed within companies and drive immediate impact.
I don't just advise—I roll up my sleeves alongside founders to develop and execute integrated marketing campaigns, bolstering awareness and generating sales.
My experience spans the full spectrum of lifestyle categories; CPG & Functional Beverage, Luxury Lifestyle & Hospitality, Premium Spirits, Health & Wellness.
One of my most valuable capabilities is structuring high-impact celebrity and brand partnerships that drive authentic awareness and revenue. I have arguably unrivaled experience navigating celebrity involvement in consumer brands, from sourcing and deal structuring to activation and measurement. I have developed proprietary frameworks for qualifying opportunities, negotiating terms that protect brand equity, and activating partnerships to maximize ROI. This expertise is increasingly critical as premium brands leverage cultural moments and influential figures to break through crowded markets.
In 2021, I co-founded a holding company and orchestrated the acquisition of a premier East Coast co-packing facility plus owned brand portfolio.
In addition, I have held leadership positions at a Manhattan based luxury lifestyle PR agency and served as head of marketing and for an alternative investment vehicle focusing on investments geared towards natural resource conservation.